Steve Lyons leads the market analyst activities related to plastics recycling for Strategic Environmental Analysis (SEA). Prior to his consulting role with SBAcci, he had a successful career with Eastman that included diverse assignments in Global Sales, Strategy and Business Research, and in Market Development for both PET and Copolyesters. He left Eastman as a Global Key Account Executive for strategic Copolyester and PET business. His monthly SEA client reports create insights that answer strategic questions. These fact-based insights facilitate the development of actionable strategies that create competitive advantages for the SEA clients. Steve is recognized for generating “insights that matter” with thought provoking analysis, market research, and predictive models (including rPET pricing for bales, flake, and pellets).