An exciting movement is underway to effectively triple the amount of recycle rPETE content in packaging within a few years. Brands, legislative bodies, and NGO’s are making commitments to drive and support recycling that addresses plastic waste. While this concerted effort is timely and well-intended, it has implications on our complicated value chains that reach beyond the details we see in the news. Process partners such as brands, reclaimers, and converters are at the forefront of these rPETE growth projects. But other value chain members such as MRF’s, raw materials producers, and even wide spec/off-class consumers could be impacted by rapidly increased recycle content. We will examine the USMCA value chain and the possible implications on key elements as the PETE industry journeys towards a 25% average recycle content by 2025.