Howard has more than 25 years of sales leadership experience in the packaging machinery industry. Since joining Techlong International in 2015, he has led Commercial Operations and played a pivotal role in establishing Techlong as a strong and competitive presence in the North American market. Most recently, he has overseen the addition of Asano Laboratories, a manufacturer of thermoforming machines that produce essential plastic products used in everyday life, further strengthening Techlong’s portfolio and industry impact.

Prior to Techlong, Howard served as Commercial Director – North America for Sidel, where he positioned the company as a leader in PET water line solutions and PET aseptic packaging category. His career reflects a proven ability to drive growth, expand market share, and build lasting customer partnerships.