The packaging industry is undergoing rapid transformation driven by accelerating geopolitical shifts, the growing adoption of generative AI, and evolving sustainability priorities. In this presentation, McKinsey will share the latest insights on the mega-trends reshaping the global packaging landscape, including how GenAI is already being deployed within packaging companies.

The session will also reveal fresh findings from McKinsey’s latest global consumer sentiment survey on sustainable packaging, capturing responses from more than 11,000 consumers across 11 countries. Understanding what drives consumer preferences for sustainability and how these attitudes vary across markets.  This data-rich and thought-provoking session will equip industry leaders with actionable insights to navigate the next wave of change in packaging.