Consumers want crystal-clear, recycled, and recyclable beauty packaging—an industry challenge. Using less material and more recycled content often means sacrificing package quality, especially for image-conscious brands. Thick-walled, crystal-clear packaging is key to showcasing premium products, especially online where packaging must stand out on screen. But recyclable options are often hazy, thin-walled and look, well….cheap. So, what’s a bougie girl (or guy) to do?

Eastman has looked in the mirror and said, "you won't compromise and neither will we." Tara Cary, Eastman’s cosmetic packaging segment market manager, will share their journey creating Eastman Cristal™ One. She’ll cover consumer insights, material innovations, recycling challenges, and regulations shaping sustainable beauty packaging. A case study will show how it all comes together to deliver recyclable packaging that meets the moment. You'll leave with fresh appreciation for innovation's role and a handy checklist for making sustainable material choices.