The Five Drivers of Packaging Innovation
Canovation frames packaging innovation progress around five drivers of innovation: ecology and sustainability, economics, health/safety & compliance, branding/marketing, and consumer experience. These drivers provide a structured lens for understanding two centuries of metal can innovation and for evaluating where the next breakthroughs must occur.
Current Strengths and Gaps
Today, metal packaging is one of the most circular formats available, offering high recycled content, robust product protection, and exceptional brand real estate. Yet important opportunities remain: true all-metal resealability across categories, simplified single-alloy circularity, plastic-free functionality, improved hygiene and drinking/eating experience, and new value-added formats that leverage existing can-making and filling lines without disruptive capital investment.
Introducing CanReseal®
CanReseal® directly addresses these gaps by providing a resealable, all-metal end and closure system that can be adapted for carbonated and non-carbonated beverages, retorted foods, pet food, and other consumer goods. The platform enables higher recycled content through single-alloy design, extends product life and reduces waste via resealability, and eliminates single-use plastic closures. It is retrofittable to current manufacturing and filling technologies, supports premium and functional new SKUs, and integrates enhanced consumer convenience into a single solution.
Conclusion & Call to Action
CanReseal® unites sustainability, economics, safety, branding, and consumer experience in one scalable innovation, representing the next major leap in the 200-plus-year story of metal canning. The future of food and beverage packaging will depend on collective innovation that elevates the inherent strengths of metal and showcases its infinite recyclability. By collaborating across the value chain to adopt solutions like CanReseal®, the canning industry can secure its leadership role in the next century of sustainable packaging.