Sebastian graduated from Münster University of Applied Sciences (FH Münster), Germany, with a Diploma degree in Business Administration. He also holds a corresponding B.A. degree from Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) in Mexico City. His academic specialization was in International Marketing, International Trade and Intercultural Management.

His career started in the collecting department in the Mexican branch office of a large German industrial group, where he started dealing with customers and discovered his passion for sales. He returned to Germany in 2007 and has meanwhile spent over 16 years in international Sales and Business Development positions for several market leading machine manufacturers, mainly in the plastics industry.

As Sr. Business Development Manager PET Sales with the German filling and packaging equipment manufacturer KHS, he is now in charge of the company’s PET technology activities in the Non-Beverage sector. Sebastian has been deeply involved in numerous packaging and machinery development projects and co-holds several patents for recent innovations in both areas.