For decades, the world of sports and entertainment has been an accelerator for meaningful change — from fostering international collaboration to addressing equal pay. It should be no surprise, then, that there is huge opportunity within this community to drive actions that benefit the environment and enable a circular economy — where materials can be, and actually are, used again and again.

Today, 51 million plastic cups are used at sports events annually – and most of these are not recycled. Showcasing sustainability solutions like infinitely recyclable aluminum beverage packaging at sports and entertainment venues is a powerful tool to drive sustainability awareness and recycling at large.