Understanding Consumer Viewpoints on Sustainability
Jenny Wassenaar
Monday, February 14, 2022
3:30 PM - 4:00 PM (CST)
Location Name
AT&T Conference Center - Zlotnik Grand Ballroom

Sustainability is imperative in our world today, but do consumers care about sustainability? In this session, dive into the mind of consumers. Learn what aspects of sustainability matter the most and how consumer viewpoints vary across demographics, regions, and overtime.  Discover how consumers view different packaging substrates and if they willing to pay more for sustainable options.  Uncover the actions brands can take to capitalize on consumer attitudes and win in the market.