The U.S. beverage marketplace is evolving with the emergence of new segments, brands, and companies. Likewise, today’s consumers have grown more discerning, demanding variety, healthfulness, and convenience in their beverage choices. Plus the pandemic has added a layer of complexity for marketers to navigate. Learn about this ever-changing marketplace and the implications for packaging. Get a first look at 2020 beverage developments and data, along with a peek into the future.
- Learn which categories performed the best in 2020
- Find out how the pandemic has impacted the beverage industry
- Learn about new beverage packaging developments